The big news around here is that Frontline is going to be doing a segment on Kiva. It’s exciting because Frontline is pretty much the high water mark in American Television Journalism (which isn’t saying much). They produce excellent shows, and really do in-depth investigations into whatever it is they happen to be presenting. They recently did a show on the Tank Guy from Tienanmen Square that was fantastic.
But I digress… The point is that Frontline has decided to produce a segment on us, and it will definitely be the biggest press we’ve gotten. They came to the office on Friday and interviewed everybody which was an extremely strange experience. I can’t really speak for anyone else, but it was really difficult for me to try to talk to them. They were asking me about how the website works and what I do every day, but there’s really no easy way to explain it without geeking out all over the place.
I wound up talking about a piece of software I built that allows Africans to update our web sites with their cell phones (which is an entirely separate post), but I have a feeling they won’t even use that. By the end of the interview the guy was literally standing over my shoulder asking me to point to different sections of my code. It was so bizarre. There I was thinking that I was going to be on TV sounding all smart about the future of telecommunications in the developing world, but instead I bet they’ll only use three seconds of me pointing to a stupid XML file. Oh well – some days you’re the cool kid, some days you’re the nerd. C’est la vie.
Fiona, on the other hand will almost definitely be on TV. She was great in front of the camera, and she was actually talking about stuff that more than 1% of the population could understand. Plus she’s pretty, and not even Frontline can resist putting a hottie on air.
After they filmed us at the office, Frontline followed us to Olana’s house for her going away party from Google. Olana is Kiva’s COO, and she’d worked at Google for about six years before coming to us. Needless to say, it was pretty funny rolling up to a party full of Google people with a film crew trailing us. I felt like Puff Daddy (or P Diddy or whatever the fuck). I also enjoyed telling everyone who asked about the cameras that they were from Girls Gone Wild.
Not to get off the subject, but I do want to mention that at Olana’s party I met the guy who invented the Google Adword. For those who don’t know, that’s basically what Google’s entire revenue model is based around. It would be like meeting the person who invented the television commercial or the movie preview. People think that Google’s a search engine but that’s just a convenient misconception that they’ve propagated. They’re actually the world’s largest advertising agency that happens to provide some search functionality.
But I digress again… From what I understand, Frontline is going to spend a few more days filming us here in San Francisco before flying Matt and Jessica over to Africa to film for a week over there. The show is set to air on October 31, but I’ll definitely let you all know when the time gets closer.
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